level up on socials
12 week mentoring, coaching + Education for hairdressers
This course was made for the hairdresser who knows they’re meant for more — more visibility, more dream clients, more confidence showing up online.
Whether you’re a salon owner, independent stylist, or the in-house social media person for your team — if you're ready to finally feel in control of your Instagram, this is for you.
You don’t need to be “techy” or have a huge following.
You just need to want to learn, show up, and take your salon brand seriously.
This course is perfect for you if:
- You're stuck staring at your phone thinking, What do I even post?!
- You’ve been relying on word-of-mouth but want consistent new clients from Instagram
- You know your work is amazing but it’s not getting seen
- You want to stand out in a saturated market and attract the right audience
- You want to stop guessing and start growing with strategy
Whether you’re just getting started or have been posting for a while without much traction — this course gives you the roadmap, support, and clarity you need to finally grow your salon online with confidence.
If YouR SALONS NOT STANDING OUT On Instagram… Do You Even Exist?
SOCIAL SEO
WEEKS 1 TO 3
Learn in depth how clients will find your salon on Social Media! Put yourself in the clients shoes, how would they find your salon ? Let's break it down and be discovered by your ideal clients!
Creating an Instagram Bio that stands out with Call to Actions and searchable words for discovery
Google My Business - Set Up and SEO Discovery
How a client would find your business online and show up in every way to never be missed by a new cleint trying to find a salon like yours
Social Media Search Engine discovery session
How Searchable are you on Instagram, Facebook and Google
Where you need to be, to be a trusted source for clients to trust you
How to be featured in the Media and PR
How to be discovered authentically on Instagram Explore
How to be discovered outside of Social Media
In Salon Marketing
STAND OUT ON SOCIALS
WEEKS 4 TO 7
Instagram is more than just an app, its a marketing and branding tool for your salon. Stand Out in the sea of salons on Instagram.
Create a Personalised Brand Kit, with brand colours, brand fonts and a new logo if you need one!
In Depth Canva Lesson so you can design with ease
2 hr Content Planning and Online Content Creation Class
Receive my 40 Page Digital Content Planning Diary
When to post on Instagram for the best engagement and reach
How to have a perfectly planned feed and grid
How to sell retail using Instagram
How to create UGC (User Generated Content)
Long Lasting Marketing Strategies for Business Growth
INCREASE YOUR REACH AND ENGAGEMENT
7 to 12
It's all well and good just posting, but are you feeling like your enagement is a flop? Let's improve your reach and engagement rate in a few simple steps
How to Write Captions that are engaging and add value
Hashtags for client attraction and gaining more reach
Understanding your Insights with ease and using them for business growth
SOCIAL SALON REELS SCHOOL - Ding, Ding, Class is in!
Your in depth 2hr Lesson for all things Reels.
Content Creation, Editing, Planning, How to Create them, Learn all the features, tips, tricks and more
How to Post your Content to your feed and stories
Instagram Stories & Story Highlights
How to create an Engagement Strategy that works to grow followers of your ideal clients but also attract real people to your salon
The Basics of Instagram Ads
Apps you need for Social Media Content Creation
How to book your coaching calls on zoom
I know and understand how busy life can be working full time on the salon floor, i did it for over 16 years, so finding time can be tricky, or trying to make the same time every week might not fit in with your busy lifestyle - so i've made life easier for you. Once you join, you'll receive a link to my calendy app - here you'll be able to schedule your coaching call once a week. You don't need to do them all at once, unless you want the same time every week if it's free!
I am available for coaching Monday to Friday 9am to 5pm
pay in three instalments or pay in full
With over 20 years in the hair industry and nearly 8 years as a leading social media coach, Nicole Healy is the go-to expert for salon owners and stylists ready to grow online with purpose.
Nicole is the founder of Melbourne Hair Blogger and Social Salon School, and was one of the very first in Australia to create a dedicated social media coaching program just for hairdressers.
Since launching her signature 12-week course, Level Up on Socials, in 2022, she’s helped over 40 hairdressers (and counting) across the globe build their brand, attract dream clients, and show up confidently online — all without burning out or second-guessing themselves.
Nicole brings a blend of industry know-how, marketing smarts, and genuine support to every student she works with.
Get ready to finally understand how to make Instagram work for your salon — and to grow your business with clarity, confidence, and strategy.
BEFORE WE START
Before we dive into the course, we’ll start with a 30-minute discovery call to get clear on your social media goals, current challenges, and where you need the most support.
I’ll also personally audit your Instagram account — highlighting what you’re doing well and where there’s room to level up. You’ll walk away with clarity and confidence knowing exactly what to focus on first.
From there, I’ll guide you through each phase of your social media journey, step by step. Think of me as your training wheels — but trust me, you won’t need them for long.
SUPPORTING YOUR EVERY MOVE
Over 12 weeks, we’ll work through a clear and powerful set of modules designed to help you fully understand — and master — your salon’s social media strategy.
Each week focuses on a different area of growth, from content creation to branding, Instagram insights, and everything in between. By the end of the course, you’ll have a strong foundation, a clear plan, and the confidence to run your socials like a pro.
You’ll also receive a beautifully designed digital PDF workbook to download or print, filled with notes, exercises, and resources to support you throughout the course — and long after it’s finished.
FREE 12 MONTH SOCIAL SALON SCHOOL MEMBERSHIP
When you join Level Up on Socials, you’ll also receive exclusive access to my Social Salon School online community— a private Facebook group created just for hairdressers like you.
Inside the group, I run quick weekly lessons, share extra tips, and offer support to keep you learning, growing, and inspired — even between our main sessions.
Access is valid for one person per course enrollment and is valued at $497, but it’s yours completely free when you join the program.
Think of it as your ongoing support system, cheer squad, and insider circle — all in one.
" YOU'RE ONE OF THE MOST KIND & GENEROUS PEOPLE I'VE EVER MET. I'M SO GLAD I HAVE YOU AS MY COACH AND MENTOR TO HOLD MY HAND LEARNING SOCIAL MEDIA FOR MY SALON "
- NATALIE
CLIENT TESTIMONIALS
JACINTA
CLARITY ESSENTIAL WELLNESS
Having Nicole as our social media coach has helped us so much with our salons social media! From branding, to helping our team understand and have a clear idea of what to do, has helped our business bloom.
After having Nicole come to visit our salon for an in salon content workshop, i knew she was the coach for me. Approachable, helpful and so down to earth. Highly Recommend.
BRIE
C'BA HAIR
Nic is so amazing at what she does! She takes the time to explain and show you what you need to do as well as come up with so much creative content that matches your brand.
I loved working along side her for the 12 weeks course and I would 100% recommend and continue to educate myself though Nicole in the future!